ATG continues to be based in Cambridge, Massachusetts and operates under its own name as a subsidiary of Oracle. The company is a provider of eCommerce software and related on-demand commerce optimization applications. ATG's solutions provide merchandising, marketing, content personalization, automated recommendations, and live-help services.
Early in his career, Textor was best known for his support of Art Technology Group, a principal pioneer of internet personalization technology. ATG was initially funded by leading private equity investors such as Bain and Softbank, but was dropped and de-funded by mid-1996. Textor's holding company, Wyndcrest Partners, stepped in to fund in 1996, helping the company to support payroll and continue its business plan, guiding the company through one of the most successful IPOs of 1999 and a liquid valuation of more than $10 billion.